MBA 712 – Module 2: Developing New Products and Services
4 Credits
Instructors
• Joseph Bonner, Ph.D.
• Rama Yelkur, D.B.A.
• William Miller, Ed. D.
Description
This course introduces you to the complexities involved in launching new products/services, business ventures, subsidiaries, or divisions within existing businesses. Two themes predominate in this module: a marketing theme focusing on the identification and fulfillment of customer needs, and a financial theme exploring capital budgeting and long-term financial issues.
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