MBA 770 – E-Business Fundamentals for Managers

1.5 Credits

Instructors

• Thomas Hilton, Ph.D.

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• Jakob Iversen, Ph.D.

Description

This course provides an overview of the fast-growing Internet-based economy and the important role of electronic business in modern corporations. It poses the question, from the points of view of a manager, "How may e-business contribute to the operational, tactical and strategic goals of an organization?" Topics covered include developing e-business ideas, exploring e-business models, formulating e-business plans, building organizational e-business infrastructure, and utilizing e-business tools. Examples of innovative real-life e-business implementations will be used to illustrate these concepts.