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Module 1 focuses on the strategies for managing the day-to-day operations of an organization and the interplay among the various functional areas of business.
As a student in this module, you will analyze and discuss corporate issues and formulate a strategy that is customer focused. You will discuss manufacturing and service strategies that support a company's target markets.
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Module 2 introduces you to the complexities involved in launching new products/services, business ventures, subsidiaries or divisions within existing businesses.
Two themes predominate in this course: a marketing theme focuses on the identification of and fulfillment of customer needs and a financial theme which explores capital budgeting and long-term financing issues.
The 1-credit Leadership Mini-Module is taken concurrently with Module 2.
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Module 3 challenges you to develop the critical skills and integrated knowledge necessary to function effectively in today's global environment.
You will analyze the impact of multinational corporate lobbying on geo-political issues and discuss how global agreements, institutions, changing technologies, and evolving political patterns affect the conduct of business.
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In Module 4, you will investigate the dynamics of changes and the importance of corporate strategies in determining the organization of the future.
You will explore how to effectively integrate information technology, human resource management, and organizational change practices to chart the future course of the organization.
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