Marketing Analysis Foundation

MKTG 730  •  2 Credits  •  7 Weeks  •  Typically Offered: Fall, Spring

The marketing function is critical to the success of every organization around the world. This course examines how profit and nonprofit organizations identify, research and evaluate customer needs, select target markets, and create, price, distribute and promote need-satisfying products and services to individuals, organizations, and societies. Not for MBA credit.