Course Textbook Lists
Materials are available from the UW - Eau Claire Bookstore or call 715.836.2171.
Choose a course below to view the required textbooks for that course.
Winter 2010
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MBA 715.801
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Leadership
Textbook: Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 4th edition
Publication: Neck & Manz, Pearson/Prentice Hall
ISBN: 0-13-221344-3
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MBA 754.801
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Fundamentals Methods of Forecasting
Textbook: Business Forecasting, 9th edition
Publication: Hanke and Wichern, , Prentice Hall, 2009. eText purchase required at http://www.coursesmart.com/9780136049241
ISBN: n/a
Textbook: eViews software
Publication: http://www.eviews.com/eviews6/eviews6s/evstud6.html
ISBN: n/a
Textbook: eViews software
Publication: http://www.eviews.com/eviews6/eviews6s/evstud6.html
ISBN: n/a
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MBA 754.802
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Fundamentals Methods of Forecasting
Textbook: Business Forecasting, 9th edition
Publication: Hanke and Wichern, , Prentice Hall, 2009. eText purchase required at http://www.coursesmart.com/9780136049241
ISBN: n/a
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Spring 2010
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ACCT 703.801
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Acct Fdtn for Business Decisions
Textbook: Financial & Managerial Accounting for MBAs, 2nd Edition
Publication: Easton,Halsey, McAnally, Hartgraves, & Morse (Cambridge Business Publishers, 2010)
ISBN: 978-1-934319-35-2
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ACCT 703.802
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Acct Fdtn for Business Decisions
Textbook: Financial & Managerial Accounting for MBAs, 2nd Edition
Publication: Easton,Halsey, McAnally, Hartgraves, & Morse (Cambridge Business Publishers, 2010)
ISBN: 978-1-934319-35-2
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ACCT 704.801
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Acct Fdtn for Management Decisions
Textbook: Financial & Managerial Accounting for MBAs, 2nd Edition
Publication: Easton,Halsey, McAnally, Hartgraves, & Morse (Cambridge Business Publishers, 2010)
ISBN: 978-1-934319-35-2
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ACCT 704.802
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Acct Fdtn for Management Decisions
Textbook: Financial & Managerial Accounting for MBAs, 2nd Edition
Publication: Easton,Halsey, McAnally, Hartgraves, & Morse (Cambridge Business Publishers, 2010)
ISBN: 978-1-934319-35-2
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BSAD 702.801
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Statistical Analysis Foundation
Textbook: Modern Business Statistics with Microsoft Office Excel, 3rd edition
Publication: Anderson, Sweeney, and Williams (Cengage Learning, 2009)
ISBN: 978-0-324-59827-8
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ECON 703.801
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Microeconomics Foundation
Textbook: For students taking BOTH ECON 703 and ECON 704: Principles of Economics, 5th edition
Publication: Mankiw (South-Western)
ISBN: 978-0324589979
Textbook: For students taking ONLY ECON 703: Principles of Microeconomics, 5th Edition (Instead of Principles of Economics)
Publication: Mankiw (South-Western)
ISBN: 978-0324589986
Textbook: ADDITIONAL PURCHASE OF APLIA REQUIRED
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ECON 704.801
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Macroeconomics Foundation
Textbook: For students taking BOTH ECON 703 and ECON 704: Principles of Economics, 5th edition
Publication: Mankiw (South-Western)
ISBN: 978-0324589980
Textbook: For students taking ONLY ECON 704: Principles of Macroeconomics, 5th Edition,(Instead of Principles of Economics)
Publication: Mankiw (South-Western)
ISBN: 978-0324589993
Textbook: ADDITIONAL PURCHASE OF APLIA REQUIRED
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FIN 720.801
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Fundamentals of Managerial Finance
Textbook: Fundamentals of Financial Management (with Thomson ONE - Business School Edition),
Publication: Brigham (Thomson S-W, 2007)
ISBN: 978-0324319804
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IS 740.801
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Mgmt Information Systems in Business
Textbook: Principles of Information Systems,
Publication: Stair & Reynolds (Thomson Course Technology, 2007)
ISBN: 978-0324665284
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MBA 711.801
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Managing Ongoing Operations
Textbook: Intermediate Financial Management, 10th edition
Publication: Brigham and Daves (Cengage, 2007)
ISBN: 978-0324594690
Textbook: The Goal, (any edition)
Publication: Goldrat and Cox (North River Press, Inc.)
ISBN: 978-0884271789
Textbook: Reengineering the Corporation
Publication: Hammer & Champy (HarperBusiness)
ISBN: 0-88730-687-X
Textbook: Lean Thinking
Publication: Womack & Jones (Free Press)
ISBN: 0-7432-4927-5
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MBA 712.801
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Developing New Products and Services
Textbook: Essentials of Marketing Research
Publication: Hair, Wolfinbarger, Ortinau and Bush (Irwin McGraw-Hill)
ISBN: 978-0-07-338102-2
Textbook: Module 2: New Products and Services (Custom), 2009 ed., by Erffmeyer. Published by Primis Custom Publishing. ISBN: 978-0-3901-8034-6
Publication: Erffmeyer. Published by Primis Custom Publishing.
ISBN: 978-0-3901-8034-6
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MBA 713.801
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Managing Strategically in a Global Environment
Textbook: International Business: A Managerial Perspective, fifth edition
Publication: Griffin and Pustay, (Prentice Hall, 2007).
ISBN: 978-0131995345
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MBA 714.801
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Focusing on the Future
Textbook: Cycles: How We Will Live, Work and Buy
Publication: Dytchwald and Maddy. (Free Press, 2003)
ISBN: 0-7432-2614-3
Textbook: The World Is Flat: A Brief History of the 21st Century Updated and Expanded
Publication: Friedman. (Farra, Straus, and Giroux, 2006)
ISBN: 0-374-29279-5
Textbook: The Post-American World
Publication: Zakaria (W.W. Norton)
ISBN: 978-0-393-06235-9
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MBA 715.801
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Leadership
Textbook: Mastering Self-Leadership: Empowering Yourself for Personal Excellence, 4th edition
Publication: Neck & Manz, Pearson/Prentice Hall
ISBN: 0-13-221344-3
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MBA 740.801
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Introduction to Assurance Services
Textbook: no text required
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MBA 744.801
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Tax Impact of Business Decisions
Textbook: South-Western Federal Taxation 2010: Taxation of Business Entities,
Publication: Smith, Raabe, and Maloney (Southwestern, 2009)
ISBN: 978-0324828580
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MBA 749.801
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Incorporation of Exchange Rates in Strategic Decision-Making
Textbook: Foreign Exchange: A Practical Guide to the FX Markets
Publication: Weithers (Wiley, 2006)
ISBN: 0-471-73203-6
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MBA 753.801
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Corporate Venturing
Textbook: Corporate Venturing: Creating New Businesses within the Firm
Publication: Block & MacMillan (Beard Books, by arrangement with Harvard Business School Press, 2003)
ISBN: 978-1587982118
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MBA 755.801
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Consumer Behavior
Textbook: Custom textbook from McGraw-Hill
ISBN: 978-0-390-19314
Textbook: Why We Buy: The Science of Shopping, Updated and Revised for the Internet, the Global Consumer, and Beyond
Publication: Underhill, Paco (Simon & Schuster, 2008)
ISBN: 978-1416595243
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MBA 758.801
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Strategies/Tactic-Pricing
Textbook: The Strategy and Tactics of Pricing, fourth edition
Publication: Nagle and Hogan (Prentice-Hall, Inc., 2006)
ISBN: 0-131856774
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MBA 762.801
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Organizational Leadership and Change
Textbook: Good to Great: Why Some Companies Make the Leap and Others Don
Publication: Collins (Harper Business, 2001)
ISBN: 0-0666-2099-6
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MBA 762.802
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Organizational Leadership and Change
Textbook: Good to Great: Why Some Companies Make the Leap and Others Don
Publication: Collins (Harper Business, 2001)
ISBN: 0-0666-2099-6
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MBA 767.801
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Proj Execution & Control
Textbook: Complete Idiot's Guide to Project Management, 3rd edition (4th edition is also acceptable.)
Publication: Baker, Campbell, and Baker (Alpha Books, 2003
ISBN: 1-59257-119-0
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MBA 768.801
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Classic and Contempory Lit in Business
Textbook: The Visible Hand: The Managerial Revolution in American Business
Publication: Chandler, Jr. (Belknap Press of Harvard University Press,1993)
ISBN: 978-0674940529
Textbook: A Perfect Mess: The Hidden Benefits of Disorder
Publication: Abrahamson and Freedman (New York: Little, Brown and Co., 2008)
ISBN: 978-0316013994
Textbook: Caught in the Middle: America's Heartland in the Age of Globalism
Publication: Longworth (New York: Bloomsbury USA, 2008)
ISBN: 978-1596915909
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MBA 771.801
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Intro to Enterprise Resource Planng Sys
Textbook: Managerial Issues of Enterprise Resource Planning
Publication: David L. Olson (McGraw-Hill, 2004)
ISBN: 978-0072861129
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MBA 781.801
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Fundamentals of Health IT Management
Textbook: Adaptive Health Management Information Systems: Concepts, Cases & Practical Applications, Third Edition
Publication: Tan (Jones & Bartlett Publishers, 2009)
ISBN: 978-0763756918
Textbook: Electronic Health Records
Publication: Hamilton (McGraw-Hill, 2008)
ISBN: 978-0-07-728020-8.
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MBA 782.801
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Health Care Finance and Economics
Textbook: The Economics of Health and Health Care, 6th Edition
Publication: Folland, Goodman, and Stano (New York: MacMillan, 2008)
ISBN: 978-0136080305
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MBA 794.801
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Business Process Simulation
Textbook: Simulation with Arena,
Publication: Kelton, Sadowski, and Sturrock, (McGraw-Hill, 2010)
ISBN: 978-0073376288
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MGMT 740.801
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Organizational Management Foundation
Textbook: Contemporary Management with DVD, 6th edition
Publication: Jones & George (Irwin McGraw-Hill, 2008)
ISBN: 978-0073530437
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MGMT 741.801
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Production & Operations Foundation
Textbook: Operations Management with Student OM Vid Srs DVD, 10th Edition
Publication: Stevenson (McGraw-Hill, 2009)
ISBN: 978-0077284091
Textbook: The Goal: A Process of Ongoing Improvement, Third Revised Edition
Publication: Goldratt and Cox (North River Press, 2004).
ISBN: 978-0884271789
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MGMT 741.802
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Production & Operations Foundation
Textbook: Operations Management with Student OM Vid Srs DVD, 10th Edition
Publication: Stevenson (McGraw-Hill, 2009)
ISBN: 978-0077284091
Textbook: The Goal: A Process of Ongoing Improvement, Third Revised Edition
Publication: Goldratt and Cox (North River Press, 2004).
ISBN: 978-0884271789
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MKTG 730.801
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Marketing Analysis Foundatiion
Textbook: Marketing with CD, 10th edition
Publication: Lamb, Hair and McDaniel (Cengage Learning, 2009)
ISBN: 978-0324591095
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MKTG 730.802
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Marketing Analysis Foundatiion
Textbook: Marketing with CD, 10th edition
Publication: Lamb, Hair and McDaniel (Cengage Learning, 2009)
ISBN: 978-0324591095
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