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Module 2: Developing New Products and Services

MBA 712  •  4 Credits  •  14 Weeks  •  Typically Offered: Fall, Spring

This course introduces you to the complexities involved in launching new products/services, business ventures, subsidiaries, or divisions within existing businesses. Two themes predominate in this module: a marketing theme focusing on the identification and fulfillment of customer needs, and a financial theme exploring capital budgeting and long-term financial issues.

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The syllabus linked above may not be from the class you're enrolled in. Please make sure you verify what books are needed for your class by visiting the class schedules & textbooks page.

Upcoming Class Offerings

Fall 2018

Section Number: 840

Dates: 9/5/18 - 12/14/18
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Instructors:
Kelly Berry
Michael Tippins
Brenda Thalacker

Spring 2019

Section Number: 840

Dates: 2/4/19 - 5/17/19
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Instructors:
Kelly Berry
Ling Liu
Birgit Leisen Pollack

Spring 2019

Section Number: 841

Dates: 2/4/19 - 5/17/19
View more information.

Instructors:
Kelly Berry
Ling Liu
Birgit Leisen Pollack

Fall 2019 (TENTATIVE)

Section Number: 840

Dates: 9/4/19 - 12/13/19
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Instructor:
TBD

Spring 2020 (TENTATIVE)

Section Number: 840

Dates: 2/3/20 - 5/15/20
View more information.

Instructor:
TBD

Spring 2020 (TENTATIVE)

Section Number: 841

Dates: 2/3/20 - 5/15/20
View more information.

Instructor:
TBD

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