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Andreas Eklund

Dr. Andreas Eklund Ph.D. Assistant Professor

Education

  • Ph.D. in Marketing, specializing in Consumer Psychology, School of Business and Economics, Linnaeus University, Sweden
  • M.A. in Marketing, School of Economics and Management, Lund University, Sweden

Research/Professional Interests

  • Sensory marketing
  • Branding
  • Consumer behavior
  • Consumer psychology
  • Gamification
  • Experiential marketing
  • Service-dominant logic

Program Affiliations:

Current & Upcoming Classes

MBA 755 Consumer Behavior