Andreas EklundPh.D.
Assistant Professor
Email:
Phone: (608) 785-6750
Campus: UW-La Crosse
Education
- Ph.D. in Marketing, specializing in Consumer Psychology, School of Business and Economics, Linnaeus University, Sweden
- M.A. in Marketing, School of Economics and Management, Lund University, Sweden
Research/Professional Interests
- Sensory marketing
- Branding
- Consumer behavior
- Consumer psychology
- Gamification
- Experiential marketing
- Service-dominant logic
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