Andreas EklundPh.D.

Assistant Professor

Email:
Phone: (608) 785-6750
Campus: UW-La Crosse

Education

• Ph.D. in Marketing, specializing in Consumer Psychology, School of Business and Economics, Linnaeus University, Sweden
• M.A. in Marketing, School of Economics and Management, Lund University, Sweden

Research/Professional Interests

• Sensory marketing
• Branding
• Consumer behavior
• Consumer psychology
• Gamification
• Experiential marketing
• Service-dominant logic